Those darn socks just never seem white enough! Before Betty Freidan's groundbreaking book, society calculated a woman's worth largely by how successful she was in achieving domestic bliss for her husband and children. Friedan conducted a survey in 1957 among Smith graduates, where she noted the disparity between the level of the education of the women and what they were accomplishing in their lives. The Feminine Mystique is the book that followed. Perhaps the single most important factor in the creation of the modern women's movement, The Feminine Mystique effectively demolished the fifties concept of what it meant to be a woman in American society. In 1966, Friedan cofounded the National Organization for Women and became its first president.